According to Bruce Rogers, Chief Insight Officer at Forbes, “Content marketing can be defined as the creation and distribution of meaningful insights, perspectives, and best practices that are valuable to a specific audience. The aim is to retain existing clients including doing more business with them and to attract new high-quality clients.”
Content Writing simply has to do with creation and distribution of creative and engaging articles across digital platforms with the purpose of marketing goods/services, engaging relevant targets/customers, customer relationship building, creating publicity/awareness about certain causes, and so on.
Sequel to this article on top 8 resourceful websites for content writers and editors, here is a list of seven other web resources content marketers (Content Writers/Editors) can utilize to optimize their content marketing activities.
This web tool basically does content planning, execution, and promotion. It has a calendar feature that can be used to plan editorial content, social media scheduling and analytics features. CoSchedule is available on www.coschedule.com.
This tool is used for checking the uniqueness of an article. Grammarly is integrated with this platform and makes it easy for users to also edit their articles after checking.
A good content needs to be properly illustrated and accompanied with relevant pictures. Pixabay.com provides users with free high-quality photos, illustrations, and vector graphics. The good thing about pixabay.com photos is that they are free to use, even for commercial purpose, without attribution.
Creating quality article title is not only desirable, it’s very important! No matter how resourceful and good your article is, if the title is not creatively attractive enough, chances are that your article won’t be read. If it’s a suitable title to go with your already written articles, or title ideas to start your articles, hubspot.com is a go-to website.
5. Google Keyword Planner
While this tool is mainly for digital marketers that use Google Adwords, content writers can also use it to determine relevant keywords to creatively insert in their articles to enhance search engine optimization.
6. Google Alerts
Writing good articles is important. But what is much more important is writing relevant, fresh and up-to-date articles. Google alert enables users to “monitor the web for interesting new content” which can give them a “push-start” on what next to write about. Google Alerts is available here: www.google.com.ng/alerts.
This web tool is an online grammar editor. It is free to use and doesn’t require signing up. GrammarBase is available on www.grammarbase.com.